How brands and businesses can lower emissions through packaging

Reducing carbon emissions is a critical goal for businesses aiming to enhance sustainability and meet environmental regulations. One effective area to focus on is packaging, where strategic changes can lead to significant emission reductions.

1. Optimise Protective Packaging

Damaged products not only affect customer satisfaction but also contribute to increased carbon emissions due to the need for replacements and additional shipping. Each damaged item can add approximately 18.3 kg of CO₂ emissions into the atmosphere. Implementing high-quality protective packaging solutions—such as paper, air, and foam inserts that cushion impact and minimise product movement—can significantly reduce damage rates. Utilising automated, on-demand inflatable air systems allows packers to use the precise amount of material needed, reducing waste and lowering environmental impact.

2. Select Environmentally Friendly Materials

The choice of packaging materials plays a vital role in emission reduction. Opting for recyclable materials and those made from recycled content helps decrease the demand for virgin resources and minimises waste. For instance, air cushions made with 50% post-consumer recycled content require less petroleum in their production, thereby reducing associated emissions.

3. Implement Sustainable Design Practices

Designing packaging with sustainability in mind involves reducing material usage, optimising size and weight, and ensuring recyclability. These practices not only lower emissions during production and transportation but also align with consumer preferences for eco-friendly products, potentially enhancing brand loyalty.

4. Enhance Supply Chain Efficiency

Efficient packaging contributes to better palletisation and fuller truckloads, reducing the number of trips required for transportation. This improvement in logistics directly correlates with lower fuel consumption and reduced greenhouse gas emissions.

5. Engage in Industry Collaborations

Participating in initiatives and partnerships focused on sustainability can amplify efforts to reduce emissions.Collaborations with organisations like the Waste & Resources Action Programme (WRAP) provide access to resources and best practices for implementing circular economy principles in packaging.

By focusing on these strategies, brands and businesses can make substantial progress in lowering emissions through thoughtful packaging choices, contributing to environmental preservation and meeting the growing demand for sustainable practices.